Ikigai Eindhoven

DesignHostingOnline marketingWeb developmentWeb maintenance


Case Study: The Story of IKIGAI by WebCommitment.nl

Project Overview

For IKIGAI, a concept centered around passion, finding one’s life purpose, and the art of creating unforgettable moments, WebCommitment.nl developed a high-converting website and comprehensive online marketing strategy. Located in the Philips Stadium, IKIGAI combines Asian cuisine with a modern, stylish environment and breathtaking views, offering a unique dining experience in Eindhoven.


The primary goal was to develop an online platform that not only captures the essence and unique value proposition of IKIGAI but also attracts potential customers and effortlessly converts them through a reservation tool. All the while, foregrounding the artistic style and quality of the dishes.


WebCommitment.nl undertook the following steps:

  • Developing a Converting Website: Creating a user-friendly website that embodies the philosophy of IKIGAI and invites visitors to discover the unique experience IKIGAI offers. The site highlights the beauty of the location, the quality of the dishes, and the unforgettable experience of dining with a view of the football field.
  • Online Marketing Strategy: Implementing a comprehensive online marketing strategy, including Google Ads, to increase IKIGAI’s visibility and attract potential customers. The focus is on highlighting IKIGAI’s unique aspects and encouraging reservations.
  • Reservation Tool Integration: Integrating an intuitive reservation tool on the website, making it easy for customers to book a table and plan their visit to IKIGAI.


The website and online marketing efforts have led to an increase in visibility and a higher conversion rate for IKIGAI. Visitors are drawn in by the promise of an unforgettable experience, supported by the aesthetic presentation and user-friendly functionalities of the website. The integration of the reservation tool has made it easier for customers to plan their visit, contributing to a smooth customer journey.


The collaboration between WebCommitment.nl and IKIGAI demonstrates how digital marketing and a well-designed website are crucial for successfully conveying a brand message and converting visitors into customers. By creating a strong online presence that highlights the unique values of IKIGAI, WebCommitment.nl has helped establish a distinctive place in Eindhoven’s culinary world. This project emphasizes the importance of an integrated approach to web development and online marketing in achieving business objectives.


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