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Case Study: Gehlmax – Earthmoving Machines and Excellent Service with

Project Overview, specialized in developing websites, webshops, platforms, apps, and online marketing, created a custom design website for Gehlmax, a leading company in the sale and long-term rental of earthmoving machines. With locations in Werkendam and Hoofddorp, Gehlmax offers nationwide coverage and a 24-hour service, contributing to a reliable and professional collaboration.


Gehlmax aimed to increase their online visibility and generate more inquiries for both the sale and rental of earthmoving machines. The website needed to not only reflect the extensive range of machines but also embody the company’s core values: reliability, professionalism, and accessibility.

Solution chose a comprehensive approach to support Gehlmax:

  • Custom Web Design: Development of a website that radiates the personality and professional nature of Gehlmax. The design is clear and user-friendly, allowing potential customers to easily find information about the offerings and services.
  • SEO and Marketing Activities: Monthly support with SEO and marketing activities to improve Gehlmax’s online findability and generate more inquiries. The focus is primarily on optimizing the website for search engines to achieve a higher ranking in search results.
  • Website Maintenance: Regular maintenance of the website to ensure it remains current, secure, and functioning optimally. This includes updates, security checks, and troubleshooting.
  • AI Chatbot: Integration of an AI-driven chatbot to immediately assist visitors with questions and navigating the website, contributing to an enhanced user experience and customer service.


The collaboration between and Gehlmax has resulted in a strong online presence and an increase in inquiries for the sale and rental of earthmoving machines. The custom website and ongoing SEO efforts have significantly contributed to improving findability and attracting potential customers.


This case study illustrates how helped Gehlmax achieve their online objectives through a custom website, strategic online marketing, and continuous website maintenance. The integrated approach, focusing on both design and functionality, has enabled Gehlmax to strengthen their market position and grow in the competitive earthmoving machinery market. This project highlights the importance of a robust online presence and the impact of digital marketing strategies on business growth and customer satisfaction.


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