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Case Study: Custom Webshop for BWB by

Project Overview, a leader in the development of websites, webshops, platforms, apps, and online marketing, has crafted a custom-designed webshop for BWB, a B2C brand of the Wellnesslab Group. This brand focuses on the online sale of wellness and care products across various countries in Europe. The project involved creating a webshop that not only met BWB’s unique requirements but also aimed to increase the average order value by encouraging visitors.


One of the significant challenges was to implement a webshop that incorporates various customer roles, email automation, and active triggers to motivate visitors to spend more. These features needed to be integrated into a seamless, user-friendly design that reflected BWB’s unique brand identity while optimizing sales.

Solution developed a set of custom solutions:

  • Custom Design: A bespoke design that captures the essence of the BWB brand while providing an optimal user experience. The design focuses on facilitating easy navigation through the product range and encouraging purchases.
  • Customer Roles: Implementation of advanced customer roles within the webshop, allowing for different experiences and privileges based on customer status or purchase history.
  • Email Automation: Development of a comprehensive email automation system that reaches customers at the right moments, from welcome emails to follow-up messages post-purchase, thereby increasing customer engagement and loyalty.
  • Active Triggers: Integration of smart, active triggers within the webshop to encourage visitors to increase their average order value, for example, through discounts on reaching a certain spending threshold, cross-selling, and upselling techniques.


The end result is a state-of-the-art webshop that not only aligns with the high standards of the BWB brand but also contributes to increased sales and customer satisfaction. The implementation of customer roles, email automation, and active triggers has created a platform that not only attracts visitors but also motivates them to spend more, while simultaneously strengthening their connection with the brand.


The collaboration between and BWB demonstrates how customized web solutions can assist businesses in maximizing their online sales. By working closely with BWB, delivered a webshop that not only meets the brand’s specific needs but also enhances the online shopping experience for customers. This project highlights’s expertise in delivering technically advanced and visually appealing online solutions that significantly improve business outcomes.